Skip to navigationSkip to contentSkip to footerHelp using this website - Accessibility statement
Advertisement

No degree required: Canva, WiseTech and Culture Amp’s new workforce

Companies are relaxing or eliminating such qualifications from their job ads to access deeper talent pools.

Euan BlackWork and careers reporter

Subscribe to gift this article

Gift 5 articles to anyone you choose each month when you subscribe.

Subscribe now

Already a subscriber?

Canva, WiseTech Global and Culture Amp are among a rising number of companies have relaxed degree requirements, or eliminated them from job ads, to improve recruitment and make their workforces more diverse.

The move is linked to a broader trend known as a skills-first approach. It encourages managers to assess a candidate’s suitability based on skills, instead of what they’ve done in the past.

Canva’s Charlotte Anderson says dropping degree requirements from job ads has helped the software giant improve its workforce diversity. Dominic Lorrimer

LinkedIn research suggests that Australian hiring managers would find 10 times as many suitable candidates for a given role on average if they adopted a skills-first approach.

This ostensibly makes it easier for companies to hire the most talented workers and to employ underrepresented workers who are less likely to hold a degree.

But overseas research has cast doubt on the movement’s effectiveness. Studies closer to home show that although graduates’ wage premiums are declining, someone with a bachelor’s degree still earns 51.3 per cent more each week, on average, than someone who did not finish year 12.

‘Less about where you went to school’

A desire to increase workplace diversity was the main driver behind design software giant Canva’s decision to its drop degree requirements from job ads in 2020, says Charlotte Anderson, the company’s attraction, belonging and community lead.

Anderson tells AFR BOSS that ditching degree requirements helped the company build teams that better represented its diverse customer base, although she does not offer specific data.

Just 32 per cent of people aged 15 to 74 in Australia held a bachelor’s degree or above last year, ABS data shows.

Advertisement

“For us, it’s less about where you went to school, or what you studied, and more about the skills that you can bring to the table, the experiences that you’ve had and the values that you have,” Anderson says.

Focusing on skills instead of restrictive educational criteria has helped the company find more suitable candidates. It has also empowered managers to recruit employees into different roles across the business based on their skills rather than their professional backgrounds.

This all feeds into a broader company commitment to lifelong learning that encourages staff to see their careers like “rock climbing walls”, rather than ladders.

“You can move across it, and you can move up and down and around and have all of these different experiences,” Anderson says, adding that this model helps keep workers engaged and inspired to do their best work.

“It’s not, ‘what is the next rung [in the ladder] that I’m going for?’ It’s equally respected to go [sideways].”

Culture Amp’s Justin Angsuwat: “[Having a degree] is actually one of the weakest predictors of skill.”  Eamon Gallagher

Like Canva, Culture Amp and WiseTech also claim recent improvements in their workforce diversity were partly driven by the decision to drop degree requirements from most roles.

Culture Amp dropped degree requirements from its job ads about six years ago, except in legal positions and other regulated roles for which educational requirements were mandatory.

Alongside the diversity benefits, the company prefers to test whether job candidates have the skills needed to perform a given role, rather than using degrees as proxies for these skills.

“When you look at study after study, it shows that [having a degree] is actually one of the weakest predictors of skill,” says chief people officer Justin Angsuwat. “So, instead of using degrees as a proxy, just test for the skill.”

Advertisement

Diversity boosts innovation

Meanwhile, WiseTech Global head of talent Angelina McMenamin says recent improvements in workforce diversity have translated into more effective problem-solving at the software company.

“This is important, as at our heart, we are a product-led company with 62 per cent of our global workforce – and almost two-thirds of our Australian team – in technical roles that produce world-class software code that solves global problems for the international logistics industry,” McMenamin says.

She tells BOSS that breakthroughs often come when people with different skill sets and backgrounds come together, as this helps teams find new ways of solving old problems.

“Actually, our CEO, Richard White, didn’t have a degree when he founded the company,” she says, when noting a skills-first approach is embedded within WiseTech’s culture.

“He understands that there are many career pathways – his own includes rock musician and guitar repairer to self-taught software engineer, then CEO and founder, STEM education advocate and philanthropist.”

Degrees are struggling to keep up

Jonathan Tabah, a director in consultancy Gartner’s HR practice, says he’s observed an uptick in companies dropping degree requirements from job ads.

He tells BOSS the rapid pace of change in today’s economy means asking candidates to get a three-year degree no longer ensures they have the skills required to do their jobs. The mix of skills required to perform a given role is changing so quickly that universities are struggling to keep up.

”[Organisations are] recognising that this rapidly evolving skills reality means that they can no longer rely on their traditional approaches to ensure they’re hiring employees with the right capabilities,” Tabah says.

Advertisement

When asked about the trend, Vicki Thomson, chief executive of the Group of Eight – the peak group for Australia’s largest, most research-intensive and highest-ranked universities – acknowledges a university education isn’t a must-have for everyone. But she says people still need the advanced skills that are taught on campus.

“It’s not a case of one size fits all,” Thomson says. “That was an important part of the [Australian Universities] Accord: creating a seamless tertiary education sector in which universities and VET [vocational education and training] work together to deliver the skilled workforce the nation needs.”

It’s also unclear whether dropping degree requirements from job ads actually increases the share of people without degrees landing a job.

Limited real-world impact

In the US, a report this year by the Burning Glass Institute and Harvard Business School found an almost fourfold increase in the annual number of roles from which employers eliminated degree requirements between 2014 and last year.

But the researchers suggested this had limited real-world impact: an analysis of 11,300 roles at large firms found that employers, on average, increased the share of workers without a bachelor’s degree recruited into these roles by just 3.5 percentage points – and not all of that was down to the adoption of skills-first hiring.

“When considering that this 3.5-point shift applies only to the 3.6 per cent of roles that dropped a requirement during that time, the net effect is a change of only 0.14 percentage points in incremental hiring of candidates without degrees,” they said.

“Put differently, for all its fanfare, the increased opportunity promised by skills-based hiring has borne out in not even 1 in 700 hires last year,” the researchers said.

Subscribe to gift this article

Gift 5 articles to anyone you choose each month when you subscribe.

Subscribe now

Already a subscriber?

Read More

Euan Black
Euan BlackWork and careers reporterEuan Black is a work and careers reporter at The Australian Financial Review. Email Euan at euan.black@afr.com

Latest In Careers

Fetching latest articles