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Marketing professionals must refocus on the customer – who has always held the balance of power. The CMOs of today who’ll be the CEOs of tomorrow already know that having data is no longer enough.
I am as tired of “gotcha!” as you are. Every time someone opens their mouth to speak in public, gangs of armchair critics, amateur linguists and habitual pedants take up their cugels.
There’s nothing wrong with positive thinking. But one must be realistic.
Collaboration is the corporate equivalent of exercise: we all know we should do more of it but reality often falls short of the ideal. Why?
Fiona Smith | Is it any wonder that Australian leaders have such a poor reputation when they persist in talking about ‘soft skills’?