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The value of data doesn’t come from its collection and storage. It follows from the process of analysing the data, developing deep insights and taking action - based on three models.
Almost every consumer-facing company should be taking a long, hard look at ways to greatly improve the customer experience.
Many start-ups are hitching themselves to the so-called Uber economy, but is the secret sauce technology or inequality?
“Life-first thinking is imperative in a world where digital is omnipresent. Digital is no longer a channel or a medium – its simply a way of life,” the Huge agency’s head of strategy, Catherine Heath, tells Mark Cameron.
Is getting better broadband sooner a reasonable consolation prize for missing out on the best broadband later?
Marketing professionals must refocus on the customer – who has always held the balance of power. The CMOs of today who’ll be the CEOs of tomorrow already know that having data is no longer enough.