Pacific Brands

Reverse innovation

| John Lyons Lyons

Lyons | There are no right or wrong ways of innovating.

Companies	Pacific Brands, Virgin Aus Hldg Ltd
People	John Borghetti

| Michael Bailey

When Pacific Brands decided to “re-soul” the tired Volley shoe, it went to the nostalgia marketing textbook to work out its successful strategy.

Companies	Pacific Brands
Topics	Consumer Goods & Services/Consumer Durables & Apparel, Media & Marketing/Advertising & Marketing

| Michael Bailey

How showing you the old, makes you want to buy the new.

Companies	Pacific Brands
Topics	Consumer Goods & Services/Consumer Durables & Apparel, Media & Marketing/Advertising & Marketing

| Andrew Heathcote

The successful former McDonald’s boss, Guy Russo is attempting to replicate the same reach in his new role at Kmart.

Companies	Pacific Brands, Wesfarmers Ltd
People	Guy Russo, Sue Morphet
Topics	Consumer Goods & Services/Consumer Durables & Apparel, Consumer Goods & Services/Retail & Wholesale, Company News/Earnings & Reporting

| David James

As the $A approaches parity with the greenback, analysts are re-rating stocks.

Companies

Topics

| Jane Lindhe

A humble Aussie canvas sandshoe is getting a grip on the Big Apple.

Companies	Pacific Brands
Topics	Consumer Goods & Services/Consumer Durables & Apparel

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