Chris Jenkins News editor

Chris works from BRW's Sydney newsroom. He has previously written and edited in print and online for titles including The Australian Financial Review and The Australian.

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Yahoo tops Google for total US traffic as America hunts for coupons

Published 23 August 2013 08:48, Updated 26 August 2013 07:00

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Yahoo tops Google for total US traffic as America hunts for coupons

comScore figures for July record 196.6 million unique visitors for Yahoo’s sites, compared with 192.3 million for Google’s sites.

Yahoo’s websites have topped rival Google in total US web traffic for the first time in more than two years.

comScore figures for July record 196.6 million unique visitors for Yahoo’s sites, compared with 192.3 million for Google’s sites.

In third place was Microsoft, with 179.6 million unique visitors.

The result was the first time since May 2011 that Yahoo’s audience had bettered Google’s in the US, online marketing news website Marketing Land reported.

The results may surprise Australian readers used to Google’s total dominance of the Australian search market.

But in the US, even though Google is still a clear leader, there is more competition. According to comScore, Google holds a 67 per cent share of search in the US, ahead of Microsoft with 17.9 per cent and Yahoo’s 11.3 per cent.

In Australia, Google’s share of the search market is more than 85 per cent.

Back in the US, comScore reported that the beauty and fashion, jewellery and luxury goods and discount coupon sites showed the biggest year-on-year growth in audience, each logging a 16 per cent increase on July 2012.

In the US, where school uniforms are not common, “back-to-school shopping was top of mind for many Americans in July, seen by a spike in traffic to fashion and accessories sites, as well as consumer goods sites for school supplies. Coupon sites also saw pickup as consumers went on the hunt for savings”, comScore reported.

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