Mark Cameron Columnist
Mark is CEO and head strategist at Working Three, a strategic digital consultancy that specialises in commercialising social media activity. He works with some of Australia's, and the world's, largest and most innovative companies to create a clear picture of the new market forces, and business model disruption, being driven by social media.
followListen to your audience and tell them a story that says ‘I can help’
Published 27 February 2013 12:27, Updated 10 April 2013 09:43
US group Dollarshave went from being nothing to global brand thank to a carefully crafted story told via YouTube. Image: au.dollarshaveclub.com
Optimising your business content for each platform to ensure the best message reaches your target audience is essential, but that’s only half the story. The biggest challenge for digital marketers is to develop a creative way to tell their brand story.
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