- Tech & Gadgets
- BRW. lounge
Published 27 February 2013 12:27, Updated 10 April 2013 09:43
US group Dollarshave went from being nothing to global brand thank to a carefully crafted story told via YouTube. Image: au.dollarshaveclub.com
Optimising your business content for each platform to ensure the best message reaches your target audience is essential, but that’s only half the story. The biggest challenge for digital marketers is to develop a creative way to tell their brand story.