Caitlin Fitzsimmons Online editor

Caitlin covers social media, marketing and technology and is BRW's social media editor. She has worked as a journalist in Sydney, London and San Francisco, writing for titles including The Guardian and The Australian Financial Review.

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Flipboard breaks out of appland to make a play for your browser

Published 26 July 2013 10:06, Updated 01 August 2013 00:45

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Flipboard breaks out of appland to make a play for your browser

Flipboard has announced that magazines created by its users are now accessible to all web traffic.

Flipboard has been called one of the iPad’s most iconic apps, with its beautiful user interface for content curation and sharing epitomising the possibilities of the iOS tablet platform. Now it is making the jump to the regular web.

Flipboard has been available for Android as well as iPad since December 2012, but until now it hasn’t been available in a web browser.

This week Flipboard announced that magazines created on Flipboard are now accessible to all web users.

The ability for users to create customised feeds based on their social media networks is still app-only for now, but Flipboard founder and chief executive Mike McCue reportedly told Time that the company plans to migrate the entire product to the web late this year or early in 2014.

Flipboard also launched a “Big Ideas” section as a new category in the Flipboard content guide, particularly to help non-profit organisations share custom magazines.

The rise of apps for smartphones and tablets led many technology observers to fret that the world was moving away from the open web to walled gardens of content where the likes of Apple, Google and Amazon act as the gatekeepers. Flipboard’s move is a counterpoint to that trend.

Flipboard has raised $US60.5 million ($65.3 million) from Kleiner Perkins Caufield & Byer, Index Ventures, and Insight Venture Partners, as well as Twitter co-founder Jack Dorsey, Facebook co-founder Dustin Moskovitz, actor Ashton Kutcher and The Chernin Group.

Kutcher gave an exclusive interview to BRW last year on his strategy for investing in technology startups.