Caitlin Fitzsimmons Online editor

Caitlin covers social media, marketing and technology and is BRW's social media editor. She has worked as a journalist in Sydney, London and San Francisco, writing for titles including The Guardian and The Australian Financial Review.

View more articles from Caitlin Fitzsimmons

Apple unveils new iPad with storage boost, sets sights on business market

Published 30 January 2013 11:39, Updated 26 November 2013 18:35

+font -font print
Apple unveils new iPad with storage boost, sets sights on business market

Apple’s latest 128GB iPad has twice the storage of its predecessor. Photo: NYT

Apple is making a play for the enterprise market with the release of a new version of iPad 4, which has 128GB of storage.

The new tablet has double the storage of the previous biggest, the 64GB model, but comes with a hefty price tag. Australian prices start at $869 for the wifi model and $1009 for mobile capacity as well.

Apple’s senior vice-president of Worldwide Marketing, Philip Schiller, said in a statement already more than 120 million iPads had been sold around the world.

“With twice the storage capacity and an unparalleled selection of more than 300,000 native iPad apps, enterprises, educators and artists have even more reasons to use iPad for all their business and personal needs,” he said.

Apple noted in its announcement that its tablet was having “a significant impact on business, with virtually all of the Fortune 500 and over 85 per cent of the Global 500 currently deploying or testing iPad”.

The company is positioning the bigger storage capacity of the new iPad as useful for businesses regularly using large chunks of data, such as 3D CAD files, X-rays, film edits, music tracks, project blueprints, training videos and service manuals.

Apple also emphasises that the storage would benefit the more than 10 million users of its own iWork software suite and those using third-party enterprise-level apps – such as Global Apptitude for analysing team film and creating digital playbooks, Auria for a 48-track recording system, or AutoCAD for drafting architectural and engineering drawings.

The iPad 4 went on sale in November. The 128GB model will be available in Australia from February 5 in black or white.

Other tablet manufacturers such as Samsung, Asus and RIM Blackberry are also targeting the corporate market – see our upcoming article in the February 7 issue of the magazine.

Comments