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Mark is CEO and head strategist at Working Three, a strategic digital consultancy that specialises in commercialising social media activity. He works with some of Australia's, and the world's, largest and most innovative companies to create a clear picture of the new market forces, and business model disruption, being driven by social media.
Published 24 January 2013 01:28, Updated 05 February 2013 22:10
Even companies in the business-to-business space can benefit from social media.