Search terms
PUBLISHED : 08 Feb 2012 14:00:00 | Jeanne-Vida DouglasWEB CRAWLERS: Computer programs that automatically browse the internet and constantly send information back to the search engine regarding page content and location. These are also called web spiders, web robots, or bots.
INDEXING: Computer programs that take the data fed back to them from the web crawlers and list the websites according to the number of times a certain word appears. Indexing becomes more complex, but also more accurate, as it begins to take into account the number of times a site is “selected” from a search menu in response to a particular query.
LINK MAP: Ranks pages in terms of the number of other sites that link or point to them via the web. These algorithms attempt to capture how popular a site is according to other sites on the web.
SOCIAL SEARCH: The latest search technology is also attempting to capture which web content is being “liked” and shared the most on social networking sites such as Facebook, Twitter and Google+.
BRW
Jeanne-Vida Douglas
BRW.com.au EditorSydney
Jeanne-Vida Douglas is a multi-award winning business journalist with a decade's experience covering the information technology sector. She holds tertiary qualifications in linguistics and literature, economics and IT, was named MediaConnect’s IT Journalist of the year for 2009 and has recently published The Profit Principle a book aimed at turning smart ideas into great businesses.
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