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Mark is CEO and head strategist at Working Three, a strategic digital consultancy that specialises in commercialising social media activity. He works with some of Australia's, and the world's, largest and most innovative companies to create a clear picture of the new market forces, and business model disruption, being driven by social media.
Published 19 July 2012 05:00, Updated 20 July 2012 06:27
Advertising campaigns that use social media such as Twitter and Facebook need to get smarter when it comes to collecting data and making life easier for the customer.