- BRW Lists
Published 12 June 2012 05:42, Updated 13 June 2012 05:05
Apple’s senior vice president of worldwide marketing, Phil Schiller, unveils the new MacBook Pro at the Apple Developers Conference in San Francisco. Photo: AP
Apple has taken the covers off a new, Retina display-equipped MacBook and a host of software updates.
The new MacBook Pro was launched at Apple’s Worldwide Developers Conference in San Francisco alongside a new Mac operating system and a new mobile operating system feature deep Facebook integration, updated Siri and Apple’s keenly-anticipated answer to Google Maps.
Unveiling the new MacBook Pro, which will retail from $US2199, Apple senior vice president of worldwide marketing Phil Schiller declared the laptop “the most beautiful computer we’ve every made”.
“There has never been a notebook this thin, this light and this powerful. It’s an engineering breakthrough,” he added.
Among the touted features:
“The MacBook Pro with Retina display pushes the limits of performance and portability like no other notebook,” Apple’s chief Tim Cook said in a press release. “With a gorgeous Retina display, all flash architecture and a radically thin and light design, the new MacBook Pro is the most advanced Mac we have ever built.”
Apple also announced updated 11-inch and 13-inch MacBook Air laptops with Intel Core i5 and Core i7 dual-core processes, as well as new Intel HD Graphics 4000 hardware.
In July, owners of Apple laptops will be able to upgrade to the company’s new computer operating system Mountain Lion, which is equipped with a raft of new features including widely-expected Facebook integration.
Mountain Lion will be available for download from Apple’s Mac App Store next month for $US19.99 and also includes:
“The pace of innovation on the Mac is amazing, OS X Mountain Lion comes just a year after the incredibly successful launch of Lion,” Schiller said in a press release. “With iCloud built right in and the new Notification Center, Messages, Dictation, Facebook integration and more, this is the best OS X yet.”
iPhone, iPad and iPod touch owners also get an operating system upgrade in the shape of iOS6, which will be made available in the northern autumn. The new OS marks an escalation in Apple’s burgeoning war with Android mobile operating system maker Google and includes:
“iOS 6 continues the rapid pace of innovation that is helping Apple reinvent the phone and create the iPad category, delivering the best mobile experience available on any device,” Apple’s senior vice president of iOS software Scott Forstall said in a press release.
“We can’t wait for hundreds of millions of iOS users to experience the incredible new features in iOS 6 including the new Maps app, expanded Siri support, deep Facebook integration, Shared Photo Streams and the innovative new Passbook app.”