CEO Q&A: Jonathan Rubinsztein

Published 11 October 2012 04:14, Updated 11 October 2012 05:00

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What was your first job?

When I was 15, I started buying and selling high-fi equipment out of my parents’ garage in Cape Town (in South Africa). I made some decent coin, too.

What is the best deal you’ve made?

Definitely convincing Nicolette my wife to marry me.

And the worst? What did you learn?

Throwing good money after bad buying Babcock & Brown while it continued to decline. In that process I certainly learnt not to always believe what’s published and certainly not to believe what management says when their backs are against the wall.

How has your industry changed in the past five years?

Everything has and nothing. In the enterprise application space there have been a lot of changes, especially in the software-as-a-service area. However, I’ve also observed that customers have such significant investments in their current systems that the rate of adoption is much slower than people predicted.

What’s your top time-saving tip?

Do it well first time.

If you were PM for the day, the first thing you would do is….

Revamp the national broadband network to make it cost-effective. Next on the agenda would be restructuring the carbon tax to focus on what it was originally intended to be, not a political appeasement.

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