How we did it

Who better to judge the best-run club in the NRL than the men in charge. BRW surveyed the chief executives of all 16 clubs, asking them to nominate their top three clubs (outside their own) that were best at talent and brand management – two key success factors when it comes to the business of running a sporting club.

For talent, we wanted to know which were the clubs that least had to rely on poaching players. For brand, we wanted to know which were the clubs that avoided negative press, dealt well with crises and maintained a strong following, even when not winning premierships. Fifteen responses (Sydney Roosters’ CEO declined to vote) were tallied using a 3-2-1 voting system.

Not all teams get brand and talent management right. Six failed to win a point on brand, while four failed to score on talent. Looking at combined scores, St George Illawarra Dragons placed second, followed by New Zealand Warriors. But Brisbane Broncos overwhelmingly won both categories.

BRW

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