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Caitlin covers social media, marketing and technology and is BRW's social media editor. She has worked as a journalist in Sydney, London and San Francisco, writing for titles including The Guardian and The Australian Financial Review.
Published 25 October 2012 04:09, Updated 25 October 2012 05:00
The textbook says to launch a business with an exit strategy in mind, but only 22 per cent of companies on this year’s Fast 100 started with the end in mind. The good news is it is not too late.