Georgina Dent Reporter

Georgina reports on the legal profession, management, marketing, diversity, retail and emerging businesses. Before joining BRW, she worked as a lawyer in a commercial firm.

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How to make the perfect pitch

Published 17 May 2012 05:08, Updated 17 May 2012 09:24

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Mark Carnegie and his team will allow 10 minutes for you to present your elevator pitch. To grab their attention you will need to convince them:

  • you operate in a new media or biotech field
  • you plug a gap in the market
  • your business has the potential to revolutionise the sector
  • you’re an entrepreneur or a small business that needs capital, support and connections to grow
  • you’re considering taking your intellectual capital abroad (Carnegie wants to stem the US brain drain)