jessica gardner Reporter

Jessica covers Australia's technology start-up scene, writing on breaking news and trends in entrepreneurialism, media and marketing. She was previously named Australia's best New IT Journalist for 2011.

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A guide to surviving the first 12 months

Published 30 July 2012 06:24, Updated 01 August 2012 17:31

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  • Organise your personal finances before you start.
  • Expect to wait before you can draw a salary.
  • Once a supplier or customer has taken a chance on your business, use their results to lure more.
  • Get creative with your customer acquisition strategies.
  • Be prepared to knock, ring and tap on plenty of doors.
  • Target your marketing to cut wastage.
  • Get plenty of support from your relationships outside of work.

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