Thankyou Water has no shareholders or investors and spends all of its profit – on which it is not taxed because of its charitable status – on water supply projects in impoverished areas. A lack of capital is mitigated in part by the goodwill and donations it has received over the years. Here is a non-exhaustive list of some donations that have allowed the venture to start up and compete with commercial rivals.
- Initial $20,000 donation by a business mentor to pay for registration of the charitable entity, registration trademarks and purchase labels and bottles for the first production run.
- Offer by bottler to bottle on open credit. Saved company having to pay $100,000 upfront for the first run of product and had almost unlimited credit terms initially. Relations with this bottler later soured and the company now uses a different one.
- Donation of a bottle by Visy saved an estimated $150,000 in bottle design, mould costs.
- Donation of 30,000 bottles, worth $4500 by Visy towards first production run.
- Donation of website design services by Jindou (worth $30,000) and Simon Robb Web Design (worth $20,000).
- Donation of water project consulting services worth $12,000.
- Melbourne office rent reduction worth $11,000.
- Office fit-out donation worth $5000.
- Pro-bono accounting (WHK) and legal (Gadens) services.
- Shelley Morris photography services worth $40,000.
- Kintaro Studios (video services) worth $65,000.
- 25 volunteer staff.
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