You know you’ve made it when you’re a ‘Dummy’.
You know the internet revolution still has some way to run when the release of a paperback book represents a significant business milestone for a cloud-based software provider.
Yet the publication of Xero for Dummies undoubtedly says something about the mainstream credibility and acceptance of Xero’s online accounting software.
The e-book was released last month and the paperback arrived in Australian and Kiwi bookstores from July 1 and is coming out in the UK and the US soon.
The author is business consultant Heather Smith but the book carries a foreword by Xero chief executive Rod Drury.
Xero’s Australian managing director Chris Ridd told BRW it was “a great honour” to have Smith write a Dummies book about Xero.
“I think it’s a reflection of us moving to mainstream - we had 16,000 customers in March last year and now we have more than 50,000,” Ridd says.
On her website, Smith says the idea for the book came a year ago when Drury tweeted her, asking: “Hi Heather. When are you going to do a Xero book? We’d love to get something into the Amazon and Apple stores. Can we help?”
However, Smith is an independent consultant and not employed by Xero - she wrote the book under contract from publisher Wiley. Smith has previously published Dummies guides for rival MYOB software.
The success of Xero over the past year put investor Craig Winkler back on the Rich 200 for the third time, with his original $14 million investment now worth about $200 million.
On Wednesday the software company, which is jointly listed in Australia and New Zealand, announced the appointment of Jeremy Wood as head of global marketing. Wood formerly worked at Google in small business marketing most recently in the Americas and before that the Asia Pacific.
The chief revenue officer Stuart McLean, appointed in March, is also a Google alumnus.
Xero also made an internal appointment, moving Duncan Ritchie from general manager operations to the new role of chief platform officer. Ritchie will be responsible for the design, development, operations and support of Xero’s software.
The share price has more than doubled in the past six months and closed on the ASX on Wednesday at $14.65 a share.