Jane Lindhe Reporter
Jane is a retail and small business writer with a special interest in emerging companies and entrepreneurs. She covered the financial services industry before moving into general business journalism and has written for The Age and The Australian Financial Review.
followRise of the social curator: Selling’s boring, so tell some real stories
Published 27 February 2013 21:45, Updated 10 April 2013 09:43
Fashion brands that have successfully navigated the social media web and attracted loyal “followers” include Celine, Lanvin and Alice and Olivia. Illustration: Tim Pearse
A social media curator may be your best way to attract customers in a market where traditional media and advertising have become redundant and personal messaging is the big seller.
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