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Published 27 February 2013 21:45, Updated 10 April 2013 09:43
Fashion brands that have successfully navigated the social media web and attracted loyal “followers” include Celine, Lanvin and Alice and Olivia. Illustration: Tim Pearse
A social media curator may be your best way to attract customers in a market where traditional media and advertising have become redundant and personal messaging is the big seller.