Lupé Wines

Notable achievement: Turning a problem into a solution.

The single-serve market for beer and pre-mixed drinks is well established but when wine drinkers want just one drink, they usually have to open a standard size bottle. Attempts so far to sell wine in smaller cans or glass bottles have been largely unsuccessful.

Georgia Beattie is confident she can change that and has started a company that makes recyclable wine glasses that can be used for pre-packaging and drinking wine.

Beattie says she had the inspiration for the business when she was unable to buy a single glass of wine at a music festival. She says there are many occasions, such as parties and outdoor events, when people could benefit from her product.

She began by designing her own glasses but wasn’t satisfied with the prototypes. So she visited the manufacturer of a similar but superior product in Britain and acquired the rights from him.

She now sells wine in her plastic glasses under the Lupé brand, which was launched in November last year. She says her main reason for selling wine herself was to prove the concept and her big plan is to offer her glasses to winemakers as an alternative distribution method.

“We’re a packaging company,” she says. “What we’re doing is creating a new market segment for wine.”

BRW

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