Chris Jenkins News editor

Chris works from BRW's Sydney newsroom. He has previously written and edited in print and online for titles including The Australian Financial Review and The Australian.

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Too late, she’s gone: Marina Shifrin exits to Kanye West with a 4.30am viral resignation video for her boss

Published 01 October 2013 09:09, Updated 02 October 2013 20:57

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Too late, she’s gone: Marina Shifrin exits to Kanye West with a 4.30am viral resignation video for her boss

Video journalist Marina Shifrin has added herself to the pantheon of memorable viral resignations with a video dance routine to kiss her boss goodbye.

Schifrin snuck into her office at 4.30am and, complete with work pass lanyarded around her neck, busted out some home-made choreography to Kanye West’s Gone, taping the routine and editing it with captions explaining her reasons for pulling the plug.

At 1:24 she gets to the point with “I quit”.

The video, which she calls An Interpretive Dance For My Boss Set To Kanye West’s Gone, has passed the million views mark on YouTube.

“For almost two years, I’ve sacrificed my relationships, time and energy for this job,” the video says. “And my boss only cares about the quantity and how many views each video gets.”

She further explores the subject in a lengthy blog post entitled “Journalism is dead (to me)”. In it she says that journalism remains the “Madonna” of professions and will keep going as long as it can get facelifts. But Shifrin says she’s given up trying to be a journalist.

In a statement bound to have editors the world over rolling their eyes, Shifrin says “For the past six years, I’ve been a writer trapped in a journalist’s body”.

Shifrin tactfully doesn’t name her employer, but it didn’t take long to emerge that she worked for Taiwanese animator Next Media Animation.

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