James Thomson Editor

James Thomson is the editor of BRW. Previously he was editor and publisher of SmartCompany and a senior editor at Business Spectator. He writes regularly on Australia's wealthiest entrepreneurs and has deep expertise in small business and the mid market.

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Shoot Shoot Boom! How great ideas get BRW’s most innovative companies moving

Published 28 February 2013 08:08, Updated 28 February 2013 10:58

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Shoot Shoot Boom! How great ideas get BRW’s most innovative companies moving

When an idea gets enough momentum, Harvey Sanchez’s Clickview quickly takes a “shot” at it with testing and modelling. Photo: Louise Kennerley

We here at BRW are very proud of the creation of the BRW Most Innovative Companies list, so it was terrific to get the chance to join a panel at a breakfast held in Melbourne by our partners in the list, innovation consultants Inventium and Fifth Quadrant.

Like many, the word ‘innovation’ often brings on a roll of my eyes. But the way that the teams at Inventium and Fifth Quadrant talk about innovation helps to make it practical and good fun. For an example, take a look at this resource on Inventium’s website about why squeezing your left hand can boost your creativity.

Of course, that’s much easier when you’re sharing the stage with the like of Clickview (winners of our Most Innovative Company award), Commonwealth Bank (second on the list) and Coca Cola Amatil (fourth on the list) who have great stories to tell about the innovation process.

One I wanted to focus on was tip from Clickview’s chief executive Harvey Sanchez, whose company has developed a suite of technology that allows schools to screen on-demand video and even broadcast events over the internet.

Sanchez’s company has 60 staff and compared to the likes of Coke and CBA, it’s a small business. While it might not have the expensive innovation systems of these big companies, ideas are very much at the centre of what the company does.

Perhaps the best example of this are the innovation forums the company has every second Friday, where most of the company comes together over a few beers to toss ideas around.

What I liked was the process of testing and filtering these ideas, which Sanchez calls “Shoot Shoot Boom!”.

When an idea gets enough momentum behind it in a forum, Clickview takes a “shot” at it with some initial testing and modelling.

If the idea stands up, the team takes another “shot” at it with more testing, just to make sure the idea stands up.

If it does, then – Boom! Sanchez will throw as many resources at the idea as possible to get it to market.

It’s a great example of a simple process that allows a small business to either kill or champion an idea quickly. And for great innovators, speed matters.

BRW Innovative Companies Sydney - what they said

Presented in partnership with Inventium and Fifth Quadrant, the BRW Most Innovative Companies Event gives readers the chance to hear from Australia’s most forward-thinking business innovators. Follow the event with us via Twitter.

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