Ben Hurley Reporter

Ben covers the property industry and has a keen interest in entrepreneurship and travel writing. He speaks Mandarin and previously covered housing and urban affairs for The Australian Financial Review.

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Crowdsourced design growing full steam as DesignCrowd clocks $10m in projects

Published 31 July 2013 11:01, Updated 26 November 2013 18:35

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Crowdsourced design growing full steam as DesignCrowd clocks $10m in projects

DesignCrowd founder and CEO Alec Lynch says he has seen a 120 per cent increase in requests for crowdsourced design projects in the past six months. Photo: Jim Rice

The trend towards crowdsourced design projects is showing no sign of abating with Australian startup DesignCrowd clocking $10 million in projects through its site.

DesignCrowd founder Alec Lynch says he now has more than 100,000 designers competing for projects on his site, and he has seen a 120 per cent increase in requests for crowdsourced design projects in the past six months.

The business, along with others like Freelancer and 99designs, allows people to submit a brief for a design like a logo, website or business card. Designers around the world then submit artworks, with only the winner getting paid.

Lynch says the global nature of the business, which sources designs from whoever wants to participate regardless of where they live, helped him hit the latest milestone.

“Hitting $10 million worth of projects has been possible because businesses around the world have embraced crowdsourcing. We’ve seen demand for our design services double in the last six months with businesses wanting to crowdsource everything from logo and business card design to t-shirt and app design.”

The concept has shaken up the graphic arts industry in a big way, with artists complaining it devalues their work and they have to produce large amounts of free “spec work” with no guarantee of getting paid. But clearly, consumers love it.

Lynch is unapologetic.

“Crowdsourcing is disrupting the traditional global design industry. We’re excited to be at the forefront of this wave of innovation,” Lynch says.

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