Dos and don’ts of success
PUBLISHED : 08 Feb 2012 13:38:00 | Andrew Heathcote1. Commit: Don’t do it on the side. Quit your job and commit to the business full-time.
2. Innovate: A start-up business’ best chance of success will be to meet an unfulfilled need. Competing directly against established businesses is tough.
3. Execute via the most efficient means: For many businesses, this will mean the web.
4. Don’t wait: If your business is based on a good idea, someone else is probably trying to beat you to the punch.
5. Get help: Start-up businesses need cash but they also benefit from external expertise. Pick your partners carefully.
BRW
Andrew Heathcote
Rich lists editorMelbourne
Andrew Heathcote began his career as a reporter at Fairfax in 2001. He has since gained considerable experience in business journalism and has tackled several key rounds including the energy and financial services sectors. Andrew has also worked for market-leaders in the commercial sector in the financial and professional services industries.
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