Caitlin Fitzsimmons Online editor

Caitlin covers social media, marketing and technology and is BRW's social media editor. She has worked as a journalist in Sydney, London and San Francisco, writing for titles including The Guardian and The Australian Financial Review.

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Bigcommerce hires former TwitPic CTO and poaches from Eventbrite and Salesforce.com

Published 05 August 2014 16:28, Updated 06 August 2014 06:25

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Bigcommerce hires former TwitPic CTO and poaches from Eventbrite and Salesforce.com

Mitchell Harper (left) and Eddie Machaalani, co-chief executives of Bigcommerce, in the Sydney office. Photo: Louie Douvis

Australian software start-up Bigcommerce has poached staff from well-known Silicon Valley companies Eventbrite and Salesforce.com for senior roles in its San Francisco office.

Steve Corona joins Bigcommerce as principal architect. He is best known as the former chief technology officer at Twitter photo sharing service TwitPic, but more recently was head of platform at Life360.

The new head of site reliability and operations is Scott Baker, most recently the director of systems engineering and operations at Eventbrite. Baker’s career also includes a stint as vice president of operations at social media site Digg.

Finally, Kei Tang joins Bigcommerce as head of quality engineering. Tang spent seven years at Salesforce.com, most recently as director of quality engineering.

All three report to head of product, West Stringfellow, who joined earlier this year to head up the new San Francisco office. Bigcommerce also has offices in Sydney and Austin, Texas.

The company, which makes online retail software, was founded in 2009 by Mitch Harper and Eddie Machaalani, who are joint chief executives. The duo was valued at $135 million on the 2013 BRW Young Rich List, based partly on a $US40 million investment from US venture capital fund Revolution Growth.

Doubled revenue growth

The company says it has doubled its revenue growth in the past year, increased the number of online stores from 35,000 to 55,000, and is approaching $US4 billion in total online sales across merchants.

Bigcommerce president Steve Power says the new hires are about making the investment in top talent.

“Steve, Scott and Kei are industry heavyweights – recognised experts in their respective fields – who will make a real impact at Bigcommerce as we continue to innovate our platform and help businesses sell more online,” Power says.

Other impressive hires this year include former Google executive Tim Schulz as senior vice president of product management, also reporting to Stringfellow.

Bigcommerce has recruited nearly 200 people since the start of the year, including more than 56 in the new San Francisco office. The company was forced to move to a bigger office in San Francisco after just five months.

Bigcommerce has been engaging in guerrilla marketing campaigns to tackle recruitment, including posters on telegraph poles in Sydney and handing out poached egg sandwiches to commuters riding company buses from San Francisco down to corporate campuses in Silicon Valley.

But the company reportedly ruffled feathers in Austin, when its human resources executives dropped by competitors’ offices to hand out doughnuts and flyers.

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