Fairfax Media, owner of BRW, announced it will shut its weekly print magazine from December. BRW.com.au will continue but as a free website and the BRW brand, journalism and content, including the Rich 200 list, will continue as part of The Australian Financial Review and the broader business media unit, in print, online and video.
Sean Aylmer, director of business media at Fairfax, says the BRW brand remains a valued part of the business media portfolio and has considerable strength in the market.
“We are committed to operating all our business media titles to their full potential and leveraging the power of the AFR masthead,” he says.
The final print publication will hit the newsstands on November 28.
Amanda Gome, publisher of BRW, says the closure of any print magazine is a sad day for journalism.
“But it is a testament to the strength of the brand, loyalty of readers and advertisers that it survived as long as it has in a weekly format as people migrate to digital media.”
Gome says she is incredibly proud of the BRW team who helped build the BRW site that launched in February this year.
“BRW online beat almost every metric we set in terms of traffic and online print revenue. We are very proud of what we achieved.”
Subscribers will be contacted in the coming weeks.