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Published 25 July 2012 12:04, Updated 25 July 2012 12:36
One enterprising Queensland dad offered a year’s supply of beer to get his son an electrical trade. Photo: Nic Walker
For his first job in Australia, Ray Welling mailed out a handful of job applications, promising a free set of steak knives to a boss who was willing to take a chance on a young American.
“I was trying to think of something clever to get potential employers’ attention, and I decided to offer them a ‘prize’ if they agreed to see me,” says Welling, an e-business strategist and writer.
Marketing yourself is crucial if you are to break through the crowd in a tight job market and for some people, especially those just starting out, you have to be creative to stand above the competition.
In Mackay, Queensland, the father of an 18-year-old lad bought a classified advertisement in his local newspaper offering a year’s supply of beer if someone would give his son an electrical apprenticeship.
The young man in question, Nicklas McVeigh, had spent five months applying for apprenticeships with no success.
The ad read: “Local. Hardworking. Reliable. Desperate. Not a Quitter. Legitimate Offer, no BS”, according to reports last month.
Some stunts work and the job seeker gets the job they want – and a little local fame, too. Others may not attract the interest of the target employer but others are intrigued and an offer comes from somewhere unexpected.
In the US, as might be expected, “hire me” campaigns are more common.
CareerBliss.com has gathered a list of interesting hit-and-miss attempts.
‘Mo man: Matthew Epstein created GooglePleaseHireMe.com for a video resume (without pants) for a product marketing position at Google.
“It went viral, catching the attention of Tech Crunch, Mashable and even ABC,” writes CareerBliss’ Ritika Trikha.
Google spurned Epstein’s advances but start-up SigFig in San Francisco snapped him up.
■ Holy guacamole: Bianca Cadloni created HireBiancaC.com in an attempt to get a job as a social media or public relations co-ordinator at her favourite restaurant, Chipotle.
Again, the suitor lost out but Bianca got an even better job as a social media specialist at advertising agency Cactus.
■ Look at me, look at me: Bennett Olson, 22, used old-school marketing – a eight-second time slot on an electronic billboard – to advertise his resume website for 24 hours.
“He got plenty of attention from local media outlets and larger online publications, like the Huffington Post, TIME and MSNBC,” reported CareerBliss.
It took a month but he got a marketing and sales position at a 3D scanning company.
■ Instagram fan: University student, Alice Lee, 20, loves Instagram and created a beautiful website titled “Dear Instagram, With Love, Alice”, which detailed her passion for photography and technology (a perfect for the photo-sharing site).
Instagram noticed, but it wasn’t hiring, but a smart phone application company, Path, gave her an internship.
■ Cheeky chap: We can’t help Googling ourselves every now and then to see how we appear to others and the execuitive creative director of advertising agency Young & Rubicam, Ian Reichenthal, did it, he found this link: “Hey, Ian Reichenthal. Googling yourself is a lot of fun. Hiring me is fun, too.”
Alec Brownstein, 29, and advertising copywriter, bought sponsored links attached to the names of top-advertising directors, knowing that he might just catch their attention is they did a search on their own names.
“A few months later – bam! Brownstein was employed by top-advertising firm Young & Rubicam,” according to CareerBliss.