Client Choice Awards Menu
About the Awards
In 2008, the BRW Client Choice Awards will again recognise Australia’s best professional service firms. The Awards are open to all professional service firms, including law firms, accountants, IT consultants, consulting engineers, architectural firms, and actuarial firms.
Criteria and selection of winners
From October 2007, Beaton Consulting will survey the clients of firms that enter the Awards, gathering responses from chief executives, chief financial officers, senior public and private sector managers, legal counsel and other buyers of professional services. Clients will be asked to rate the firms on a range of criteria including performance, value for money and innovation in the delivery of services.
The winners will be professional service firms that achieve consistently higher client ratings than their competitors. Rankings are generated solely from independent assessment of the clients’ ratings – there is no judging panel. Selection of winners is an analytical process, based on clients’ – not judges’ – quantified opinions.
Award categories
Award categories will include Australia’s best professional services firm, state-based awards, the best large and small firm in various specialist categories including law, accounting, IT consulting and engineering, and awards on a range of attributes including value and exceptional service. The final award categories will be driven by the research and the number of eligible firms.
Publication of winning firms
The winning firms and finalists will be recognised in a BRW edition during March 2008. Only the names of the top performing professional service firms, including winners and finalists, will be publicised.
Key benefits for firms
The BRW Client Choice Awards seek to recognise those professional service firms that are perceived as outstanding service providers by clients.
Every firm would like to say they are client focused but very few can actually prove it to prospects. Winners and finalists of BRW Client Choice Awards have the proof. These firms will be able to use the Client Choice Awards branding in external communications such as tenders, to distinguish themselves from other firms claiming to be client-focused.
Winners will also gain an enhanced profile from the coverage of the BRW Client Choice Awards in the March 2008 edition of BRW.
Even if you are not sure of winning, entering has its benefits. Every firm participating in the 2008 BRW Client Choice Awards that receives the minimum number of client ratings will be able to obtain a report on their firm’s performance. This provides your firm with external benchmarking of your performance relative to your competitors. Beaton Consulting reserves the right to charge a fee for reports and the research data.
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